The world market for edutainment toys reached in 2010 $5.5 billion, more than tripling in size in five years time. One quarter of all toys are sold in the USA. The educational games will continue to grow rapidly as the cost price for electronics continues to drop.

The world market for gyms, health and fitness clubs is estimated to reach more than 100 billion dollars. The US market is the largest and perhaps the most mature with estimated revenues of $25 billion in 2011, enjoying a forecasted annual growth rate of 2.6 percent for the next five years.

The world’s output of natural fibers produced from plants and animals reached the $50 billion mark in 2010 for a total production of 35 million tons, of which 23 million tons are reserved for textiles and clothing.

Natural fibers are popular and demand is overall on the rise. Variations in quality, the low fire resistance (except wool), and the low impact strength are limiting its broader industrialized use.

The original fibers were fragile and only served for medical textiles such as bandages and surgical dressing. Then the team succeeded in finetuning a new extracting process for raw materials for fibers from kelp.

Early sales of algae-based textile products have gained a positive customer acceptance since there is a broad awareness of the capacity of algae extracts to regenerate and maintain a healthy skin.

The world market for natural insulation may reach the one billion dollar mark in 2015. Based on data gathered from individual corporations and extrapolations from corporate data from both small scale enterprises and globally operating multinationals, the present market can be estimated between 500 and 600 million dollars.

Foams derived from renewable oils offer a popular solution. Traditional uses for insulation like straw panels, flax boards, wool, cellulose and jute increasingly compete with fiberglass, and mineral wool.

Reidar was able to sustain his research and development investments out of his existing cash flow from energy consulting and engineering. He established a close cooperation with Anders Nyquist, the pioneering eco-cycle architect who is always searching for local solutions made from local materials.

With the advent of prefabricated houses, the cellulose fluff supplied by Termoträ can also be injected into the building modules increasing the efficiency of assembly.