The world market for soaps and detergents is valued at $38 billion, the equivalent of 35 million tons of products. It is a highly concentrated business with 50 companies holding 90 percent of the market. Whereas the sector is not characterized by double digit growth rates, it continues to expand in both industrialized and developing nations at steady 1-3 percent annually.

The industry has been under constant attack for its adverse impact on the environment. The synthetic detergents simply do not degrade in cold climates leading to the "continued washing of the fishes and the frogs weeks after the laundry was done".

Vivian went on to create the company Naturally Yours Inc. in Louisiana and she successfully entered the institutional markets based on a different type of life cycle analysis (LCA).

At a time when the market leaders continue to expand their quest for market penetration world wide with standardized products manufactured in centralized production units shipped around the world, all citrus producing regions could opt for the creation of local detergent industries based on waste from fruit processing.