The Blue Economy describes in a clear and inspiring manner a systems approach that models Nature and provides a way forward. For anyone who wants to profit from the economic opportunities concomitant with 21st century changes, Gunter Pauli explains how to restructure economies and reshape societies.

The ideas you are about to encounter are among the most tantalizing prospects for realizing a low carbon, resource-efficient, and competitive economy in the 21st century. Some of the greatest opportunities for jobs will come from replicating the waste free efficiency of ecosystems.

The Blue Economy demonstrates that we can find ways of utilizing physics, chemistry, and biology with renewable materials and sustainable practices just as ecosystems do. This is no longer the realm of science-fiction; it is actually happening here and now.

The world has been racked by food, fuel, environmental, financial, and economic crises. Ecosystem and biodiversity loss has led to an emerging climate crisis and a looming natural-resource calamity. A Blue Economy, able to deal systematically with these many challenges, and ready to seize the manifest multiple opportunities, is now essential.

The natural world has already solved many of the sustainability challenges humanity faces in ingenious, unexpected, and even counter-intuitive ways. Gunter Pauli's book, The Blue Economy, opens the door to a fresh, forwardlooking field. The pioneering advances it profiles will quickly persuade business and government leaders to explore and develop the cutting-edge sciences at the foundation of these new developments.

Widespread adoption of the framework proposed in The Blue Economy can provide a solid rationale for implementing the agenda of the Convention on Biological Diversity and the missions of organizations like UNEP and IUCN.

Our Earth has always been our greatest resource, and this book cites 100 new reasons why investing in both local and global ecosystem sustainability is even more valid and central today. If we follow the logic of nature we can create a foundation for societal sea-change and economic transformation that manifests from the ground up.

We are all standing at a crossroad. We have the knowledge. We have the possibilities. We have the networks. We can change the world. To change to a world where we count the happiness instead of greed. Let us try! Let us do it together. Bhutan can be the real good example.

Gunter Pauli masterfully elucidates examples from nature that can help us solve our

sustainability problems. There are refreshing and competitive options to artificial chemical

and technological fixes and their unintended toxic consequences.

Though I know too little of ecology, the rich ideas and inspirations set forth in The Blue Economy are worthy of our greatest attention.

Gunter Pauli is an inspired and visionary entrepreneur. He is the kind of business leader and educator the world needs. His concepts and ideas for creating sustainable business and social enterprises are based on a deep understanding of ecosystems. This book belongs in the library of every university, business school, and entrepreneur who wants to make a difference in the world today.